Disney Now Also Stalking Boys, Sez Collateral Damage

Mr Broke Hoedown (aka Collateral Damage) has a few comments on a recent Yahoo News article about Disney’s recognition of the buying power of older boys. (And I thought his headline was funny, so I stole it. It’s community property anyway, right?)

In other words, after years of pretending that this market didn’t exist The Mouse has found that Pirates of The Caribbean is bringing in the boys. I say “pretending the market didn’t exist” because three years ago the head of their consumer products division explained their all-girl approach by saying no one had success connecting with older boys. It was such a preposterous statement from such an otherwise smart guy that I translated it to mean, “we haven’t come up with it yet.”