Slate.com has an interesting article about a the billboard above, spotted recently in Beijing, which came to mind after the reporter had been reading about the Miley Cyrus controversy.
It is legitimately difficult for a company as big as Disney to keep track of all its subcontractors. Then again, Disney has learned the hard way the importance of keeping track: Disney’s response to the billboard recalls its response to exposés of labor conditions in the factories of its Chinese licensees’, where subcontractors were actually breaking local wage, health, and safety laws. Here, of course, it’s rules of taste and propriety that are involved, and the ad may play differently to a local audience than it did to me and [Disney consumer-products division spokesman Gary] Foster. The age of consent in China is 14, compared with 18 in Disney’s home state of California. “I don’t want to make excuses for them at all because it is not anything that we would ever approve, but in other parts of the world this is not unusual at all,” Foster said. “In fact, in Europe, they have similar type of taste, if you will. Here in China that’s not unusual at all, but it’s not usual for the Disney brand.”
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