Disney.com vs. MySpace?

3 Jan

John Frost reports today on a Wall Street Journal article about the upcoming new disney.com web site, and its attempt to position itself as a MySpace competitor.

At first this seemed odd to me, but then I thought back to the now-legendary story of Walt Disney sitting on a crummy bench, watching his daughters ride a mediocre carousel in an ill-kept city park. And he thought to himself, couldn’t we have a place where parents and kids could both enjoy themselves? Seems to me that a MySpace-ish disney.com could be headed for that same sort of conceptual space, though I’m not placing any money on whether they can succeed.

It’ll be interesting to see how they tie Disney Mobile into all this. And the upcoming Monsters Ince. Laugh Floor attraction at Magic Kingdom, where you can send text messages to the monsters from your cell phone. How far will Disney take the potential synergies here?

One Response to “Disney.com vs. MySpace?”

  1. Disney Website July 16, 2008 at 4:11 pm #

    What a great concept… after all, Disney World itself is all about socializing. I can’t belive it has taken this long for them to grab that concept. I’m sure Walt would approve.

    All the best,

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