How Can Disney Own “Bollywood”???

5 Jan

I’ve had this article in my blogreader for a while, and I just keep re-reading it in disbelief: reports that Disney now owns the word Bollywood.

First it was neem and Basmati that US companies wanted to register. Now it’s ‘Bollywood’ which has been granted as a trademark to Disney Enterprises Inc. It got the ‘Bollywood’ trademark from the Indian Trademarks Registry.

So, you can soon be drinking Bollywood beer wearing a Bollywood branded sweat shirt and shoes — all owned by US-based Disney. Thus, all sites on the internet containing the word Bollywood, makers of films like Bollywood Hollywood, all albums containing the Bollywood name, and magazines like Bollywood Masala could also be in for a legal battle.

Disney has filed for registration under 7 classes of Schedule 4 of the Indian Trade Mark rules as well which pertain to paper products and film and film equipment. The patent was filed by Delhi-based Anand & Anand Associates for Disney Enterprises, Inc.

(Confused? Don’t know what Bollywood is? Check out this wikipedia article for some context.)

Now, I’m no expert on US copyright law . . . much less Indian copyright law. But I can’t help seeing this in the context of the 1998 Mickey Mouse Protection Act.

2 Responses to “How Can Disney Own “Bollywood”???”

  1. Kitty-chan March 14, 2007 at 3:51 pm #

    Okay . . . I can’t read German, despite a couple semesters of it nearly 20 years ago.

    So, tells me that the above says:

    “The answer is: Disney. The company had itself protected appropriate rights. And even if I as insanity regard it that one can schuezen the word Bollywood: At such a fact one does not go past. Times see where sowas still leads…”


  1. Bollywoodblog - March 14, 2007

    Wem gehört Bollywood?

    Die Antwort ist: Disney. Der Konzern hat sich entsprechende Rechte schützen lassen. Und auch wenn ich es für Irrsinn halte, dass man das Wort Bollywood schüzen kann: An einer solchen Tatsache kommt man nicht vorbei. Mal sehen wo sowas noch hinführt…

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