Lessons Learned from Tiki Room Overhaul

8 Feb

Re-Imagineering’s great article Be Yourself explores the lessons learned from the mid90’s update of The Enchanted Tiki Room. Their observations are spot-on. The crux of the problem?

When Disney tries to be hip, it looks like a good-natured dorky kid trying to act cool. The good kid always comes off looking like a jerk. We like the good-natured dorky kid; he reminds us of ourselves. (That’s why audiences fell in love with Mickey Mouse, isn’t it?) The kid needs to grow and change, but if he changes into another person, if he isn’t true to himself, we won’t like him anymore.

Sounds like over-reaching? Read the full article. If you pine for the original Tiki Room (still available at Disneyland, by the way), you’ll probably agree with their observations.

3 Responses to “Lessons Learned from Tiki Room Overhaul”

  1. tgtby2 February 9, 2007 at 11:33 pm #

    all the birds sing words and the flowers croon….

  2. Kitty-chan February 10, 2007 at 8:41 am #

    . . . in the tiki tiki tiki tiki tiki room!

    Great, now I want a Dole Whip. 😉

  3. tgtby2 February 12, 2007 at 9:43 pm #

    yummy!

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