Disney Beaten by British Porn Producer

From metro.co.uk:

Entertainment giant Disney has been forced to back down over its ‘dreams come true’ slogan – as it’s already used by a British porn producer.

45-year-old Michael Wightman from Newcastle, has trademarked ‘A Place Where Dreams Come True’ for his mobile phone blue film company.

I’m a little unclear on the implications here, as I’m not well-versed in trademark law. But it’s my hunch that this only affects European operations (ie, Disneyland Paris but not Walt Disney World).

Will Disney actually stop using the slogan? The article says they’ll be switching over to “The Place Where Dreams Come True.” Or will it try to buy the rights from Wightman? Seems to me they’ve probably invested a certain amount in merchandise, banners, press kits, etc, which they’d have to re-print and replace, a costly matter even if it’s just adding a couple words.