Disney Launches New Cable Content

15 May

Can’t get enough of those Disney Parks specials on Travel Channel? Tivo filling up with old copies of Walt Disney World: Behind the Scenes? Pining for Disney Resort TV, with its insufferable yet oddly-addictive Top 7? Well, Disney’s got something new for you. TechWeb sez: Disney Parks Launches First-Of-Its-Kind Programming For Interactive Cable Networks; Introducing Disney Travel on Demand.

Walt Disney Parks and Resorts today announced Disney Travel on Demand, a breakthrough in original programming that combines innovation, storytelling and the power of interactive television to deliver a soup-to-nuts vacation planning and entertainment experience to television viewers, starting on two cable systems nationwide. The program mix will include episodic, reality and special event shows as well as concerts and celebrity hosts, all focused on the magic of Disney’s destinations around the world.

The programs are designed to uniquely engage viewers with a variety of industry-leading interactive and entertaining components that showcase Disney Parks’ innovation, Disney cast members, and the legacy behind all the magic. It will first be made available this month on Cablevision and Time Warner Cable network systems reaching more than nine million viewers.

But wait, there’s more! Operators are standing by:

The hallmark of Disney Travel on Demand is a groundbreaking level of interactivity with audiences. On Cablevision systems, which will carry Disney Travel on Demand on channel 650, viewers will be able to communicate directly with a Disney travel representative from the comfort of their own homes with the new ‘Talk To Agent’ feature. With the click of a button on the remote control, viewers can request to have a telephone call back from a Disney travel representative to make all their travel arrangements at one of Disney’s destinations: Walt Disney World Resort in Florida, Disneyland Resort in California, and Adventures by Disney vacations.

You know, I can currently access amazingly similar functionality by simply pressing 10 on my cell phone speed dial. And then I get a cute little picture of Mickey Mouse with the caller ID. (Um, I guess you didn’t really need to know that last part, did you?)

The new service will be debuting on Time Warner Cable and Cablevision by the end of May. The rest of us will have to console ourselves with whatever snippets of said new content show up on YouTube, at least for the time being.

One Response to “Disney Launches New Cable Content”

  1. Eric May 16, 2007 at 11:00 am #

    *Firing up my DVD burner*

    I can’t wait. Hopefully Disney provides some really useful and interesting content, rather than putting the free vaation planning DVDs up.

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