Climb Aboard The Plane Of The Future

Disney is one of many companies collaborating with Boeing on “the plane of the future.” From Forbes, via DIS News:

Ah, the jet set. Crammed into a coach-class seat next to a pair of sweaty neighbors. Nothing to look at but the back of an air sickness bag. Your knees are crushed when the jerk in front of you pushes his seat back. Good stuff.

Take heart. At Boeing’s Payload Concepts Center north of Seattle, engineers are studying techniques used by Starbucks, Disney, Cirque du Soleil and Wal-Mart for clues to make flying less of a chore. “We are having a blast,” said Pete Guard, the center’s director. Good for them. Now what about us?

Strangely enough, there’s no mention of Dippin’ Dots. Shouldn’t the airplane of the future include the Ice Cream of the Future?