Some 2010 Advice to Disney Parks

1 Jan

This week’s Jentasmic! column at Studios Central features a bit of unsolicited advice for the management of Disney Parks. A tidbit, just for starters:

Beware the deep discounts. Park attendance is high at Disney Parks, but at what cost? The deep discounts on hotels are cutting into the profit margins, and it’s not clear whether Guest spending on food and souvenirs in such uncertain economic times can justify the erosion of that profit margin, or the long-term impact on Guest expectations for future deals. (One exception: The bonus 3-month extension for Annual Pass renewals is a smart way to reward some of the company’s most loyal customers, and should be continued.) Some would argue that without these deep discounts, Disney’s at risk for losing market share to other theme parks (especially Universal), but I’m not convinced.

Head on over to Hochbergville to read the rest….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: