The much-anticipated Give a Day, Get a Disney Day promotion launched yesterday….and apparently, plenty of people like myself sat at their web browsers trying, and failing, to sign up for volunteer opportunities. One can only hope (and reasonably assume) that this is due to a heavier response than anticipated, but still unfortunately can lead to frustrated Guests. Here’s a snippet from the Disney Parks Blog yesterday:
We prepared for this launch based on similar programs in the past. However, the large numbers of guests attempting to register for volunteer service in the program has created periodic slowdowns in the network, resulting in difficulty in completing the registration process.
“Similar programs in the past,” hmm. I’m not quite sure what experience they would have been relying on here….can anybody shed light?
Most interesting to me though is this sentence, which follows shortly after:
Be assured that new volunteer opportunities are being added to the HandsOn Network daily, and we will not hit the 1 million ticket milestone this weekend.
Um, this weekend? I would like to think the author is being facetious, but something tells me this isn’t the case. How quickly are they actually planning to run through that million ticket milestone?
While Guests may be frustrated now, potential PR difficulties around this promotion could become greater if they run out of tickets quickly and potential volunteers decide they don’t want to put in hours without that perk, or if potential Guests who otherwise could not afford a day at Disney are locked out of the promotion despite trying to register on the very first day it opens.
Now who was it yesterday that wrote that Disney should consider expanding this program? Some chick over at Studios Central, I believe.