Is Toy Story 3 sexist? This week in my Jentasmic! column at StudiosCentral, I explore this question, and can’t resist mentioning one of my favorite guerrilla groups.
Old folks like myself remember way back in the early 1990s, when furor arose over a talking Barbie doll that said, “Math is hard!” and “I love shopping!” (It’s hard to imagine this doll could hit the market today, but if she did, I’m sure Computer Engineer Barbie could help her out.) On the surface, it’s easy to dismiss this as not being particularly damning, since in fact many people struggle with math, and enjoy conspicuous consumption. But with a screwdriver, a soldering iron, and a little ingenuity, the contrast between “boys toys” and “girls toys” was made clear
And come to think of it, in Toy Story 3 it often does seem as if Barbie’s had a bit of a personality transplant. Nice job, Pixar.