Hello Kitty Theme Park Coming to China

9 May
Hello Kitty wedding scene

Sanrio Puroland boat ride, Tama City, Tokyo, Japan

Mr. Broke Hoedown was kind enough to tip me off to the news that Sanrio has given permission for a Hello Kitty theme park to be built in Anji, China, just about a 3-hour drive from Pudong, the site of the upcoming Shanghai Disneyland. From AFP:

The creators of Hello Kitty, Japan’s world-famous cartoon icon of cuteness, have agreed to a $230-million outdoor theme park in China, the first on foreign soil, a company spokesman said Monday.

The Hello Kitty-themed amusement park will be completed in the city of Anji, in east China’s Zhejiang province, in 2014 under an agreement between Sanrio Co. and its Chinese partner, Sanrio spokesman Kazuo Tohmatsu said.

Sounds to me like this new Hello Kitty theme park could leverage Sanrio’s experience with Sanrio Harmonyland, in Japan’s Oita prefecture. The article also mentions “another plan to build a much smaller indoor amusement park featuring Sanrio characters in Malaysia in 2012,” which sounds reminiscent of my dearly-loved Sanrio Puroland (which I visited in 2002).

I think Mr. Broke Hoedown’s just building a case for me to join him in some trans-Pacific travel once these new theme parks come online. He’s planning a trip to Mongolia in a couple years, which might well take him through Beijing en route, and while Beijing and Shanghai aren’t exactly neighboring cities, they’re a heck of a lot closer to each other than either is to Boston.

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