Nothing could have really prepared me for the popularity of Donald Duck in Germany. Sure, I’d heard that he’s a comic genuis in Deutschland, and I’m certainly familiar with the worldwide appeal of many Disney characters, but I was still surprised to find his likeness in so many places. It seemed like you couldn’t swing a cat without hitting a Duck.
Most surprising of all is Donald Lifestyle Magazine, which focuses of course on cars, fashion, music, games, and pretty ladies, all with an emphasis on our favorite Duck. I picked up a copy my first night in Germany, and despite having leafed through it quite a few times I’m still at a loss to explain it. The features include:
- Brief news pieces, including a piece on the Walt Disney Family Museum
- Parody album covers featuring Disney characters
- An interview with Jan Gulbransson
- An article on Uncharted 3, for no reason I can discern
- A seductive centerfold of Daisy Duck
- Women dressed in Daisy Duck and Minnie Mouse themed outfits
Now, all of this seems strange to my US-centric sensibilities. But maybe I wouldn’t be all that surprised if I were Dutch, as they seem to have had a similar magazine in Holland in 2009, as described in Paper Mode.
Wondering how on earth Disney decided to license such a thing? Well, according to the masthead, Donald Lifestyle is published by none other than Disney Enterprises. If you can read German, or are willing to wade through a whole bunch of Google Translate, it looks like you can buy a copy at the Ehapa Shop, which also has a few pictures from the magazine, as well as a variety of other (less surprising) Donald Duck products.