Unauthorized Movie Shot at Disney Parks; What Should Disney Do?

This week at StudiosCentral, my Jentasmic! column addresses a movie that’s getting a lot of internet buzz and prompting discussions of intellectual property rights:

There’s been a lot of buzz on the internet about Escape from Tomorrow, a film which premiered at the Sundance Film Festival earlier this week. The film was shot primarily at Walt Disney World and Disneyland, without permission from Disney; cast and crew filmed surreptitiously, mostly with handheld cameras. It tells the story of a man slowly losing his mind during the course of a day at Walt Disney World, after receiving bad news by phone in the early part of the day. It’s certainly not anything that a reasonable person would confuse for an actual Disney product. (Of course, like most people who aren’t at Sundance, I haven’t seen the film.)

Head over to StudiosCentral to read the rest. (tl;dr: I don’t think Disney should do a thing.