The Orlando Sentinel has a story today about the brand competition between Disney and Nickelodeon, embodied in the Nick Hotel right outside WDW campus.
Though the Disney empire dwarfs Nickelodeon’s, Orlando marketing analyst Britt Beemer said even a giant like Disney needs to be on guard.
“If Dora the Explorer is the hot item for your children and Minnie Mouse isn’t, Disney has something to worry about,” Beemer said. “In this area, you are either right or dead. You are either the hunter or the hunted. The hotel in Disney’s backyard speaks to this. Nickelodeon knows its audience, and that audience is at Disney.”
The Nick Hotel also differs from Disney’s offerings in that it’s operated by a partner organization, Holiday Inn, and participates in the associated hotel points program (Disney’s Swan and Dolphin fit the former, but not the latter as far as I can tell). This may not sound like much, but it scores big with frequent business travelers like myself who rack up points during business travel and want to cash them in with the family. And Cosmo didn’t seem even the slightest bit threatened by my Mickey Mouse t-shirt.

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Tags: Dora the Explorer, Fairly Odd Parents, Holiday Inn, Nickelodeon
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