Tag Archives: films

NYT on Enchanted: The Line Between Homage and Parody

24 Nov

Interesting article in this weekend’s Sunday New York Times, about Bob Iger’s willingness to let Disney poke fun of itself in “Enchanted:”

DreamWorks Animation, run by Jeffrey Katzenberg, has built an entire business around taking potshots at Disney movies, but Disney’s brand turns on consumers viewing these classic characters as pristine. Poking fun, however gently, could dilute the franchises, experts say.

On the other hand, Princess Aurora and her pals risk irrelevance if they stay frozen in amber. “Snow White and the Seven Dwarfs” and “Pinocchio” were landmark films, but next to the computer-generated behemoths of today, they start to look a little geriatric. (Relax. I said a little.)

Projects like “Enchanted” indicate that Mr. Iger’s team is trying to take a route down the middle: resisting adding modern touches but referencing them in fresh settings and winking at their old-fashioned charismas.

“It’s a very smart approach,” said Robert K. Passikoff, president of Brand Keys, a customer-loyalty and brand consultant in New York. “Losing a bit of the preciousness keeps these franchises relevant and alive.”

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