Tag Archives: NeoPets

Advice to Disney on Club Penguin

10 Aug

If Disney’s looking for advice on how not to handle Club Penguin, they could do worse than to read The Wachamacallit’s rant on the new Neopets NC Mall, the first site I’m aware of to offer virtual items to kids in exchange for real money:

What I’m trying to say is that viacom has turned the actually free neopets, into America. Slowly and subtly though. it started with several tool bars, but that wasn’t working. They sent out television adds on nick , but they were to subtle. so they brought out full out adds. They pointed out things like the new game ‘Shenkuu river rush’ and for some reason, lowered the amount of neopoints you start with by 1000. The NC Mall was the final blow though. Needing to use real money, to buy virtual items on a kids site?

The Wachamacallit may have some flaws in his research (insert standard disclaimer here regarding hat tips to members of one’s own immediate family), but his message is clear nonetheless: be cautious in marketing to children.

%d bloggers like this: