WALL-E, Japanese Cell Phones, and Badtz-Maru Dancer

September 5, 2008

There’s something about this image that just screams “Blade Runner” to me…but maybe that’s because I was listening to 80’s Movie and Music Cafe chattering about that movie this morning….I think I need an evening on the couch reacquainting myself with that classic!

But I digress…this picture actually comes to us from Japan, via Pink Tentacle, which tells us about a new ad technology being tested on Japanese cell phones (which, as we all know, are frequently signs of what’s coming next, especially when those trendsetting schoolgirls get involved):

Japan’s first field test of “smart posters” using Near Field Communication (NFC) — a short-range high-frequency wireless communication technology that lets users view digital content simply by holding their compatible cellphones near the posters — is being conducted at a Chiba-area shopping mall, it was announced on September 2.

Major phone operator SoftBank Mobile, along with NTT Data, Hitachi and Dutch smart chip maker Gemalto, are testing the technology with WALL-E and Tinker Bell movie posters embedded with NFC tags.

Strangely enough, when I did a google image search for “softbank mobile tinker bell,” an unrelated image from my very own blog showed up. I guess I’m tired and spacey from too much fun last night (belly dancers! sword fights! all-girl Queen tribute band Gunpowder Gelatine!), but this picture makes me smile so much I just have to share it with you…it is a treasured memory from my 2002 trip to Sanrio Puroland.

Guess I need a research trip to Japan to check out those cell phone ads, look for Tinker Bell, and check out the current version of the Sanrio Puroland 3PM parade.

Entry Filed under: Badtz-Maru, Cell Phones, Disney, Japan, Marketing, Sanrio Puroland, Wall-E, consumer electronics, pixar. .

1 Comment Add your own

  • 1. Amy  |  September 8, 2008 at 8:37 am

    Thanks for posting this! I’m doing some things with QR codes for work and it will be fun to torture my colleagues with the fact that in Japan they are already moving on to something else!

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