Marketing Fail: Princess Tiana for Watermelon Candy

7 Mar

From clutch:

This week’s failure at good common sense in product marketing comes courtesy of a batch of Disney princess-themed Valentine’s day candy that pairs Sleeping Beauty‘s Aurora with vanilla flavored sugary dipping dust and Tiana from The Princess and the Frog with the watermelon flavor.

Wondering why this is a problem? Colorlines and Sociological Images (warning: disturbingly racist imagery) have the scoop for you, far better than any explanation I could try to provide.

2 Responses to “Marketing Fail: Princess Tiana for Watermelon Candy”

  1. Michelle Swanson March 7, 2012 at 6:18 pm #

    On the heels of the quick closure of the Habit Heroes attraction at Epcot, one wonders if the “common sense panel” is on vacation. File this one under “what the heck were they thinking?”

  2. Matt April 2, 2012 at 12:10 pm #

    Wow…

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